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Richard Sauerman

Brand Expert

Richard Sauerman is a Master of Intangible Value. In other words, Richard is a brand expert. His acquired his expertise working in the advertising industry, where he worked on some of the world's greatest brands Cola-Cola, Microsoft, Vodafone, Campbell's, Mastercard, Nescafe.

The largest source of organisational value = the intangible.
Values; personality; trust; reputation; loyalty; commitment; ideas; strategy. These are your intangibles. And Richard trades in this currency.

Richard then left the ad business to take his brand expertise "inside" = CEO, Executive Team, Corporate Affairs, HR, Learning & Development, Internal Communications. How do we walk the talk by living and breathing our values. What are the attributes of extraordinary leadership? How do we deliver amazing customer service? How do we get the best out of our people? What are the attributes of a peak performer?

Clients he has worked with on the "inside" are The Commonwealth Bank, Vodafone, Macquarie Bank, Hitachi, Allens Arthur Robertson, Hill Rogers Accountants, Mallesons, Ogilvy Public Relations, Deloitte, Lion Nathan, The Apparel Group, Opportunity International, AMP, AAPT, British Telecom, Qantas, ipac, and Mansours.

Richard has been married to Claire for 20 years, has 3 children Nick, Sophie and Roxy, and lives quite close to the beach, on Sydney's Lower North Shore.